“content” obsession of the man of print culture makes it 
difficult for him to notice any facts about the form  of a new 
medium:

          Telstar, as you know, is that complicated ball that 
     whirls through space, transmitting television broadcasts, 
     telephone messages, and everything except common 
     sense. When it was first cast aloft, trumpets sounded. 
     Continents would share each other’s intellectual 
     pleasures. Americans would enjoy Brigitte Bardot. 
     Europeans would partake of the heady intellectual 
     stimulation of “Ben Casey.”. . . The fundamental flaw in 
     this communications miracle is the same one that has 
     bugged every communications miracle since they started 
     carving hieroglyphics on stone tablets. What do you say 
     on it? Telstar went into operation in August when almost